Friday, May 29, 2009

British Book Publishers Put Faith In Mobile Apps, Partnerships

Two of the UK's leading book publishers are putting their faith in mobile technology to drive digital sales: Random House UK today launches a paid-for iPhone app through Apple's app store while Penguin is offering thousands of titles to mobile users on a paid-for basis… â€" Random House : Coming days after Bertelsmann-owned RH launched a social network for book lovers, its iPhone and iPod Touch app (pictured) offers just six titles for a hefty £7.49 price tag. But the company adds that two ti(Click Here to Know More)

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