Friday, May 29, 2009

Book publishers put faith in mobile apps, partnerships

Two of the UK's leading book publishers are putting their faith in mobile technology to drive digital sales: Random House today launches a paid-for iPhone app through Apple 's app store while Penguin is offering thousands of titles to mobile users on a paid-for basis... • Random House: Coming days after Bertelsmann -owned RH launched a social network for book lovers, its iPhone and iPod Touch app (pictured) offers just six titles for a hefty £7.49 price tag. But the company adds tha(Click Here to Know More)

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